Blue Buffalo Lawsuit
We have received details from the Dogington Post on a court case involving allegations of false advertising on pet food packaging by Blue Buffalo. This was after testing revealed that a poultry by-product meal was found in a substantial amount of it’s pet food. As a result of this, a law suit was filed by Purina against Blue Buffalo in May 2014.
The following is an excerpt from the Dogington Post:
Purina Sued Blue Buffalo for False Advertising; Evidence Developed In the Court Case Forces Blue Buffalo to Admit the Truth
ST. LOUIS, May 7, 2015 – Purina issued the following response to Blue Buffalo’s admission in court yesterday that a “substantial” and “material” portion of Blue Buffalo pet food sold to consumers contained poultry by-product meal, despite pervasive advertising claims to the contrary. Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.
“Despite this admission, Blue Buffalo still has not informed consumers of the presence of poultry by-product meal in Blue Buffalo pet food, refuses to accept responsibility for the product it sold, and is instead blaming its suppliers,” said Keith Schopp, a spokesperson for Nestlé Purina Petcare.
On May 6, 2014, Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by-product meal in some of Blue Buffalo’s top selling pet foods. Blue Buffalo’s CEO responded by immediately claiming the testing was “Voodoo Science” and assuring their customers that “Blue Buffalo does not use chicken by-product meal or poultry by-product meal in any of our products.”